Baby Ruth Ad by Curtiss Candy Buy War Bonds

From the Obvious to the Subtle

This simple ad from the last days of World War II makes light of a soldier's plight in a foreign land. An ad this lighthearted would probably not have appeared in the more serious opening days of the war.

A subtle reminder seeking continued financial support appears in the upper right-hand corner. Click on the circle there for an enlarged detail.

This ad appeared in the October 1945 issue of The Shadow published by Street and Smith.

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