Click on any of the novelties in the ad at the right to see an enlarged detail of the novelty and the description that appeared in the ad. Click on the detail or in any empty space on the page to close the detail.
This ad from Blue Bolt, November 1942 begins to offer merchandise with an awareness of world events. Books related to the war are the featured merchandise.
The ad layout is extremely haphazard, even worse than seen in earlier ads. Elements are placed on the page with no thought toward grouping and spacing. There are no apparent columns and it can be difficult to determine the copy that pairs with a picture, at first glance.
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