Click on any of the novelties in the ad at the right to see an enlarged detail of the novelty and the description that appeared in the ad. Click on the detail or in any empty space on the page to close the detail.

Treasure House Novelties

From Blue Bolt Comics, December 1941, this ad reveals a business relationship between the comic and its advertisers. Click on the Treasure House logo below and look closely at the detail it shows. Treasure House is a department of Novelty Press, Inc., publishers of Blue Bolt Comics in 1941.

Although dated December 1941, these ads actually came out prior to the attack on Pearl Harbor and give no hint of the turmoil to come.

 

Museum of Comic Book Advertising

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Novel Ideas: Unique products that supported the growth of Golden Age comics.

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