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Treasure House Novelties

From Blue Bolt Comics Vol 2 No. 7, December 1941, this ad reveals a business relationship between the comic and its advertisers. Click on the Treasure House logo below and look closely at the detail it shows. Treasure House is a department of Novelty Press, Inc., publishers of Blue Bolt Comics in 1941.

Although dated December 1941, these ads actually came out prior to the attack on Pearl Harbor and give no hint of the turmoil to come.

 

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Museum of Comic Book Advertising

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The comic book ad's contribution to the World War II effort

Novelties Ad from Blue Bolt Comics Bag o'Tricks comic Art Magical Feats to amaze your friends Super Magic Automatic Dime Register Bank Siren Whistle Gene Autry Ring Checker Game Handle Grips Mystery Writing Outfit Billfold and Coin Purse Gretsch Humanatone Treasure House Novelties