 Panel # 1 << Back • Next >> 
Captain Tootsie is a surprisingly controversial
figure in the history of comic book advertising.
To some he is a figure to be ridiculed. Others
recognize that his heroic roots are directly related to
one of comic book's greatest figures, Captain
Marvel; the Big Red Cheese, partiarch of the entire Marvel
Family. Captain Tootsie himself, even had a try-out in his
own comic book for two issues in 1950.
Whether or not this C.C.
Beck commercial creation is an embarassment to comic books,
or a hidden comic treasure is up to you to decide. Captain Tootsie
probably could not be created today. In the current nutritional
climate, where even children's TV icon, Cookie Monster, has
acknowledged that too much sugar is a bad thing, using a
superhero to sell sugary chocolate milk drink mix as health
food would certainly bring howls of protest.
Here is a back cover strip from Target Comics,
Vol. 5 No.4, Sept.-Oct. 1944, an era where the ad still bore
the by line of the legendary
creator to help you judge.
|
